In 2015 - Sloper made a comment, "Just giving out this book," regarding its positioning, authority, how it immediately differentiates you, "I don't know how you couldn't add an extra $100K to your business." I said to him that's an interesting premise. Can we test it? So, the experiment was devised, summarized as, "Just by handing out books," to his clients, to his referral partners, etc. "could Sloper add an extra $100K to his business?" On the Podcast and in a monthly training series for current members we documented the result. The last two months of the Project weren't even completed because, in the first 10-months alone, Sloper added $14.01 million in production. Or, about $420K in commissions. So, why bother with the last two months? The best part, during that experiment, he distributed 600 copies of that book at a total cost of, including hard cost, mailing, etc., about $5,000, resulting in a massive ROI.   

In 2016 - Sloper and I agreed, at this point, we needed to get him out of the day to day production. Meaning, we didn't want him to touch a single client transaction. Not one meeting. Not one piece of paperwork. Etc. What made this possible was the hiring of Ashley Wiegele, who became COO across all companies, including ImpactClub®. She put structure to our ideas. Designed processes. Built Ops. We made tons of mistakes. From each one, we learned and upgraded. By the end of 2016, Sloper touched about ten client transactions, and only in partial capacity.

In 2017 - Halfway through the year, it was apparent that real estate, by the day, is becoming more and more commoditized. Every brokerage is turning to technology, like Redfin. Turning agents into hourly employees. And huge hedge funds, continually working to create the next OpenDoor. On episode 102 of the podcast, I discussed the impending disruption regarding Peter Diamandis's 6D framework. After that episode, Sloper and I committed to entirely build our way out of traditional real estate, to not wait for the travel agent crisis. 

In 2018 - I did nothing but build ImpactClub® infrastructure, as Sloper continued to dial in our real estate model. Involved in all aspects, was our Ops team. Most people think Operations is a checklist or an admin position like a transaction coordinator. They often call this their back-office. Trust me that is not Ops. That is a recipe for disaster. That is the entrepreneur being inefficient and held hostage, by being people-dependent. Strong businesses have insane logistics. Not "Marge" as the back-office admin, with her three checklists. Think of Amazon's fulfillment centers, with miles of optimized assembly-lines, or computer programming. There is code. If, then... If, then... If, then... This constructed algorithm is what facilitates scale, ruthless accountability, and the needed data for all future optimization. To build your Ops, thus, to develop your business, you should have a programming framework and language that runs your algorithm. Ops coding, against popular belief, is the heart and soul of the Documented Approach, not the front-end marketing or positioning.

In 2019 - Ryan Sloper, in partnership with Bob Grand, Tim "Spartan" Murphy, and Ryan France, is leading the next evolution of our proven approach. We have tested and proven it over the last 4-years on 200+ client properties, and personally, have bought and sold 50+ properties playing The Game of List It or Flip It? Until recently, though, we just never called it that. VDA 1.0 never taught the execution side to flip a client property, or how to flip properties yourself as the investor using The Value-Driven Approach. It just taught the front-end marketing side. Which, in essence, just made for a better "real estate agent," not a better entrepreneur capable of diversifying income.